2009 året som gått - Modefenomen
Summeringen av modeåret 2009 fortsätter.
Mode + Film - Förra året var det konstvärlden som hela modebranschen ville förknippas med, i år var det filmens magiska värld. Modehusen producerade egna kortfilmer och modeindustrin producerade filmer om modevärlden (i tätt samarbete med modehusen). Exemplen är så många att det inte ens känns lönt att börja rabbla exempel...
Twitter - 2009 var året då modebranschen började twittra. Om vi tidigare tyckt att modebloggarna är snabba med att föra ut informationen från visningarna så är det ingenting i jämförelse med den hastighet som twitterglada redaktörer på första raden sprider skvaller under världens modeveckor. Se bara Vogue Italias decembernummer.
Livestream - Visst har vi sett försök till livestreamde visningar förr men det känns ändå som om det var under 2009 som fenomenet fick fotfäste. Det blev succé när Alexander McQueen och Burberry livesände deras vårvisningar, en sån succé att den enorma trafiken ledde till teknikstrul. Trots vissa barnsjukdomar är konceptet naturligtvis framtiden och vi kan med största sannolikhet se fram emot att se allt fler visningar live från första raden hemma i soffan. Detta gäller troligtvis inte bara visningar - inom kort kommer nog de flesta händelser och icke-händelser att streamas.
Handlar det inte helt enkelt om att maximera försäljningen så mycket det bara går? På tal om konst förra året, kortfilm detta...
Det är ingen unik åsikt men en reflektion.
LillaFossil: Jo i slutändan handlar ju allt om sälj så det är nog en helt korrekt reflektion.
Ja, och det vore med det i bakhuvudet, småfånigt att kritisera varuhus för att de vill sälja, men det vore ju roligt med lite nytänk! Det skulle jag uppskatta.
Mode ligger nära konst och är i vissa fall konst självt (om inte alltid)? Det vore roligt om det skulle komma fram mer.
Lilla Fossil: Själv anser jag inte att mode är konst. Mode kan ha konstnärliga ambitioner men är en kulturform helt fristående från konst. Som film, musik, TV etc. Jag är däremot alltid för nya intressanta marknadsföringsmetoder från modehusen!
hejsan. jag är lite nyfiken på vad du använder för teckensnitt i dina blogginlägg?
kram kram
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